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paybox was selected by Celcom as its solutions partner to set up a holistic mobile Banking and Payment solution that will allow customers to access their accounts at any bank, at a minimal investment by the participating banks. Cardholders of the Celcom-TuneMoney Prepaid VisaCard will be able to check their balance and transaction history, recharge their prepaid airtime and transfer money to each other – just via their mobile phone

Frankfurt, Germany (PRWEB) March 20, 2008 — Celcom (Malaysia) Berhad, Malaysia’s premier mobile network with the widest coverage, and paybox, the trendsetting company for mobile payment solutions, will be launching a mobile Banking & mobile Payment solution for the Malaysian market.

Mobile Banking (m-banking) and mobile Payment (m-payment) solutions in Malaysia are very diverse in nature. Mobile operators trial with diverse solutions, none of them using the phone as an overall means for real-time banking and payment instructions. Only a few banks provide true m-banking solutions that enable customers access to their current e-banking systems using a Java client on their phone. Since many banking customers either do not have a Java capable phone, reluctant to download clients to their phone or not familiar how to use or access the service, the overall customer benefit remains limited.

The partnership with paybox is the next logical step in our product offering and is in line with our vision to be the premier m-commerce enabler in the region

Celcom wants to offer a simple and standardized platform for m-Banking and m-Payment (known as Celcom Mobile Financial Services). Celcom selected paybox as its solutions partner to set up a holistic mobile Banking and Payment solution that will allow customers to access their accounts at any bank, at a minimal investment by the participating banks.

In the first phase, Celcom will enable mobile access to the Celcom-TuneMoney Prepaid VisaCard. The cardholders will be able to check their balance and transaction history, recharge their prepaid airtime and transfer money to each other. In later phases, Celcom will expand the system to include other partners and provide extended remittance, bill payment and merchant payment services.

“Partnering with Celcom, paybox can accelerate its growth in South East Asia” states Mathew Avadiar, paybox Director, Business Development for Asia. “Celcom has ambitious and innovative plans to offer M-payment and M-commerce products to its customers and paybox has the experience and solution to meet these objectives.

“paybox’s proven solutions will enable us to provide cutting edge solutions for customers and financial partners, further cementing our leadership in proving mobile offerings beyond voice. This initiative will take us yet further in our strategy of transforming our offerings from meeting communications needs towards providing lifestyle solutions. We are also very excited that the solution will allow us to work in partnership with financial Institutions in new ways, which were not possible before,” says Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom (Malaysia) Berhad.

The paybox solution is provided to Celcom through its partner IdotTV Sdn Bhd. IdotTV is local technology enabler for mobile solutions and value added services which has operations in Malaysia, Indonesia, Bangladesh and Cambodia. “The partnership with paybox is the next logical step in our product offering and is in line with our vision to be the premier m-commerce enabler in the region” says Firoz Mohd Noor, CEO, IdotTV

About paybox
paybox solutions AG (“paybox”) is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. paybox set up operator-led, national mobile Payment standards in Germany and Austria. Recognised for having the broadest mobile Commerce offering worldwide, paybox enterprise solutions are deployed across Europe, North and South America, North Africa, the Middle East and Asia. For more information on paybox, please visit www.paybox.net

About Celcom
Celcom (Malaysia) Berhad is now the country’s most experienced and premier mobile cellular telecommunications company with 7.2 million customers. It currently has the widest network coverage covering 97% of the populated areas in the country. We were the first to launch the 3G service in Malaysia and has the widest 2G, 3G and 3.5G coverage in the country. Celcom also offers international roaming service in 120 countries over 317 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 019, 013 and 0148 access codes. For more information on Celcom, log on to www.celcom.com.my

About IdotTV
IdotTV is a Mobile Value Added Services and Platform provider based in Malaysia and currently operates in Indonesia, Vietnam and Bangladesh. It is a MSC Status Company and holds an ASP Class License under the MCMC. The Company has been involved with a number of high profile projects such as Airtime Transfer Solution (ATS), the patented solution which allows prepaid users to share their credit. Its current focus now also includes M-Marketing products intended for corporate clients and includes tools such as Mobile-to-mail, Universal Shortcode and Mobile Advertisements. For more information on IdotTV, log on to www.idot.tv

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