How to Choose Your Domain Name

How to Choose Your Domain Name
How to Choose Your Domain Name by Michelle Shaeffer

More than 50 million domain names have been registered and more are registered every day. Are you ready to join in and get your own domain? This article covers some of the important things to consider.

What is a domain name? Wondering how and why they work?

Here’s a great link:

The Domain Name System: A Non-Technical Explanation Why Universal Resolvability Is Important–http://www.internic.net/faqs/authoritative-dns.html

Grab a piece of paper. Write down your business name and your name as well as a list of the products or services you offer. These are your starting points. Keep this list in mind as we go through the points below.

1) Your domain should be easy to spell and easy to remember.

Do not choose a domain name which is difficult to spell or people trying to access your site may be frustrated and confused when they misspell it and end up at a different website or no website at all.

2) Consider including your keywords or phrases.

Having a domain name that includes your main product line makes it easier for customers to remember and will give you a boost in the search engines. After all, if you use the domain JohnsAlaskanRealEstate.com the chances are pretty good that you are offering Real Estate in Alaska and your site would be relevant to a search for Alaskan Real Estate. Of course, a domain name alone won’t rank you #1 for the word or phrase you’ve used, but it does help.

You could also consider a domain name like keyword-keyword.com such as Alaska-Real-Estate.com (but don’t go crazy with four or five hypenated words, see point 1 above and point 3 below!). If you do use a hypenated domain I recommend also purchasing the non-hyphenated version, in this example that would be AlaskaRealEstate.com, for use in offline advertising and 301 redirect it to your main website.

3) Keep it simple. Shorter is better.

www.mywebsitehostingisawesomeandmybusinessnameiselementalmuse.com is not

something people are going to remember or want to type out.

4) Check out similar domain names.

.net or .biz are fine domain extensions if the .com is taken for the domain you want, but keep in mind that some of your potential customers may mistype the domain to end it in .com and if the .com is a site you don’t want them visiting (such as an adult site), you need to reconsider your choice.

5) Be careful with numbers.

You can use numbers in a domain name, but try to avoid 0 (zero) because it may be mistaken for an O (letter o). Also be cautious with L, l, and 1.

6) Read it in various ways.

Have others look at your idea and read it… because sometimes the words can be combined differently and not quite as intended. Here are some examples of domains registered by companies who may not have considered alternative readings (you may have seen this, it’s widely circulated on the internet as a humorous forward email):

www.whorepresents.com

Who Represents is where you can find the agent that represents any celebrity.

www.expertsexchange.com

Experts Exchange is a knowledge base where programmers can exchange advice.

www.penisland.net

Looking for a pen? Look no further than Pen Island.

www.therapistfinder.com

Need a therapist? Try Therapist Finder.

www.powergenitalia.com

The Italian Power Generator company. (Which shows us how important it is to

choose carefully if your domain contains words that are not English.)

www.molestationnursery.com

The Mole Station Native Nursery in New South Wales.

www.ipanywhere.com

IP computer software.

www.speedofart.com

Designers available at Speed of Art.

7) Check domain history.

You really don’t want to purchase a domain that was previously used by spammers or an adult site. Go to www.waybackmachine.org to find past sites on a domain.

So, with these seven tips in mind, take that piece of paper and start brainstorming ideas. Once you’ve got a few you like the next step is to see what’s available for registration.

Find Michelle Shaeffer online at The Small Business Muse where she shares weekly tips and strategies for small businesses in The Muses Brainstorm. Stop by The Muses Guide for inspirational guides to help your small business grow.

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5 Costly Pay Per Click Mistakes To Avoid At All Cost

5 Costly Pay Per Click Mistakes To Avoid At All Cost

by Mindy Benkert

Pay-Per-Click marketing can be a powerful tool to launch your business, increase awareness, and increase conversion rates but it can also have a costly trial and error period. Read on to learn about the most common PPC mistakes so you can avoid them and launch your campaign on the road to success immediately.

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Mistake #1 Missing the long tail keywords.

Don’t bid on every keyword variation that you can think of. You’ll spend a lot of money for very few conversions. Instead, focus on long tail keywords – keywords that are highly focused.

For example, the keyword ‘shoes’ is too generic and while you’ll receive an abundance of clicks, you’ll likely receive very few conversions simply because people are rarely searching for ‘shoes’ they’re more likely searching for ‘distance running shoes’, ‘custom made Italian leather shoes’, ‘infant walking shoes’ etc…

Focusing on the long tail keywords also means that you’ll pay less per click because there is less competition for those words and your conversion rate will likely be higher because you’re hitting a more targeted customer. Don’t forget that people are often searching for local providers and you can add your city or
state into your pay per click campaign. For example, ‘distance running shoes, Austin TX’.

Mistake #2 Not including your ad copy on your landing page.

Make sure that your ad copy is repeated on your landing page where you’re taking your visitor. If you’re advertising a 50% off sale then that’s what people will be looking for. If your copy doesn’t immediately address the information clearly, your visitor will leave.

Mistake #3 Not using your creative mind.

Many marketers are afraid to step outside of the box. Instead they merely copy ads that they see from their competition. That’s not a good way to achieve results. If you want to see your click through rates sky rocket, then unleash your creative side and don’t be afraid to take risks. The worst thing that’s going to happen is your pay per click ad will be ignored. Instead, look to identify what is unique about your product or service and what benefit people will receive when they purchase.

Still struggling for a creative ad? Consider using the seasons in your ad copy. You can advertise a “holiday special”, a summer blowout, a clear away the mid winter blahs, etc…Your ad copy will stand out from the others, it will be timely, and your click through rate will increase.

Mistake #4 Not bidding on your business name.

This is a very cost effective means of getting more impressions. Consider bidding on your name and your name and geographic region. Not only will you receive more impressions but you’ll be able to clearly see how many people are searching for your business and you can use this statistic to gauge growth.

Note: If your competition is targeting your company name as a keyword, consider taking legal action. Report them to the search engine in question and draft a letter asking them to stop.

Mistake #5 Failing to track and test.

When you set up your ad campaign, utilize the learning tools available to set your campaign up correctly from the beginning. There are numerous tools to track every visit to your site by the exact keyword, campaign and ad group used. This tracking and testing can be done by establishing variables or by integrating the pay per click campaign into your website analytics software.

Don’t forget to look at more than the click through rate. Conversion rates are the real money makers. An ad that has a 50% click through rate but a 1% conversion rate compared to an ad with a 20% CTR and a 20% conversion rate costs significantly more for less profits.

Mindy Benkert is a successful internet marketer and mom. In her Free E-Course, she shares 10 Proven Ways To Quickly and Easily Promote Your Business. Sign up today!

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75 Ways to Increase Your Site’s Traffic

75 Ways to Increase Your Site’s Traffic

Nope, I am not going to list it because writing mood sickness has struck me again,:(. So I would like to share here 75 really good tips for me, you and every blogger or webmaster should know about how to increase traffic. Just visit superbloggingtips.com

damia susu1

Maybe you shoud add two more :

Join entrecard and post your blog in craiglist

Enjoy!

 

Technorati Tags: increase traffic, tips, blog

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